肝你何式-氣功八段錦花茶包裝設計

HERBAL MASTER

根據衛福部107年調查,肝癌為國人三大癌症死因之一。肝臟主管人體代謝功能,但卻是個沉默的器官,所以人們發現罹患時,已錯過治療時期。根據本草綱目記載,菊花(清肝明目)、桂花(疏肝理氣)、蒲公英(清肝熱)等皆具有「清肝解毒」之功效,另健身氣功八段錦也具有養肝護肝的作用。
因此本專題即採用上述三種花製作成養肝茶漫畫寶典系列商品。於視覺呈現上,外觀仿古書造型;內容則以手繪逗趣的飲茶方式及氣功招式,而包裝結構則分三款:精裝寶典、折疊及量販包裝等。
本商品採漫畫書形式,將茶包藏於漫畫格中,增加互動性;內附手翻書,引導讀者學習氣功,希望吸引中年族群的注意,讓養肝的意識可以提早培養,再以這些族群向外延伸,使各個年齡層都有養肝意識。

HERBAL MASTER

According to research from the Ministry of Health and Welfare in year 2018, liver cancer is one of the top three causes of death to Taiwanese. The liver is in charge of the metabolic functions of the human body, but is a silent organ that shows no sign of its status, so mostly when people find out that they have liver cancer, it is usually already too late. According to the Compendium of Materia Medica, chrysanthemum, osmanthus and dandelions are beneficial to the liver, and helps strengthen it up. Also, practicing the eight Chi Kung move sets regularly is also beneficial to the liver.
Based on these findings, our project uses the three herbs mentioned above and made a comic about it. The visual appearance is based on books from ancient Chinese culture, while the inner pages are composed of illustrations of various Chi Kung and tea cultures, we even hidden a few tea bags within the comic pages as a surprise to interact with readers. The wrapping has three editions: The hardcase version, the portable version and the wholesale version.

作品編號 #354 作品名稱 肝你何式-氣功八段錦花茶包裝設計 作品分類 視覺傳達設計類 學校科系 正修科技大學 視覺傳達設計系 設計師 潘韻如、嚴怡婷、吳羿臻、吳俞臻 指導老師 賴岳興