善時光_信仰文化視覺形象設計

The Cycle of Benevolence (kind) Time_Faith Culture Visual Image Design

  本主題探討內容為高雄市意誠堂關帝廟乞龜文化活動的視覺行銷設計;藉由視覺行銷設計方式吸引年輕族群參與,透過視覺創意傳達「善」循環力量,整體主題色調為桃紅與暖黃,有希望、溫暖之意,同時在活動中宣導與認識傳統乞龜文化的意義。並以意誠堂乞龜特色發展創意角色,分別有大龜王、三元及第、福相財龜、五子登科,依據祈福需求分為四大類,分別為平安、事業、財富、學業的延伸發展文創商品設計。
 
  主體海報與光明燈包裝盒上的愛心,隱喻善的聯繫與傳承,象徵著人們美好的品德,包裝內層使用星辰紙,紙上光點象徵大千世界中人與人相互碰撞與摩擦,撕開內襯紙時,兩旁吉祥物呼應開廟門的意涵,而悠遊卡包裝盒的繩結寓意人與人之間相遇的緣分,希望在意誠堂的相遇不僅能實現心中所求,也能在此結成一段善緣,也是主題的宗旨目標。

  主題精神為在共同參與乞龜文化活動的同時將乞龜文化核心「善循環」的概念傳遞出去,帶動心中那股名為善的力量,希望此活動成為一個凝聚善良和友善的場所,並融入到它所帶來的正面影響中,使其成為人與人之間最美的風景。

The Cycle of Benevolence (kind) Time_Faith Culture Visual Image Design

The content of this topic is the visual marketing design of the turtle begging cultural event at Yichengtang Guandi Temple in Kaohsiung City; using visual marketing design methods to attract young people to participate, and conveying the power of "goodness" circulation through visual creativity. The overall theme color is pink and Warm yellow means hope and warmth. At the same time, it promotes and understands the significance of the traditional turtle begging culture in the activity. The creative characters are developed based on the characteristics of Yichengtang begging turtles, including the Big Turtle King, Sanyuan Jidi, Fu Xiangcai Turtle, and Wuzi Dengke. They are divided into four categories according to the blessing needs, namely peace, career, wealth, and extension of studies. Develop cultural and creative product design.

The love on the main poster and the bright light packaging box is a metaphor for the connection and inheritance of kindness, symbolizing people's good moral character. The inner layer of the packaging is made of star paper, and the light spots on the paper symbolize the collision, friction and tearing of people in the world. When lined with paper, the mascots on both sides echo the meaning of opening the temple door, and the knot of the Youyou Card packaging box symbolizes the fate of encounters between people. I hope that meeting in Yichengtang will not only realize what you want in your heart, but also make you happy in the future. This creates a good relationship, which is also the purpose of the theme.

The theme spirit is to jointly participate in the begging turtle cultural activities while passing on the core concept of "goodness circle" in the begging turtle culture and stimulating the power of kindness in the heart. We hope that this event will become a place to gather kindness and friendliness, and integrate to the positive impact it brings, making it the most beautiful scenery among people.

作品編號 #140 作品名稱 善時光_信仰文化視覺形象設計 作品分類 視覺傳達設計類 學校科系 樹德科技大學 視覺傳達設計系 設計師 簡彩婷
樹德科技大學 視覺傳達設計系
(四年級)

黃筱荺
樹德科技大學 視覺傳達設計系
(四年級)

豐世杰
樹德科技大學 視覺傳達設計系
(四年級)

蔡雅文
樹德科技大學 視覺傳達設計系
(四年級)

陳霈姍
樹德科技大學 視覺傳達設計系
(四年級)

李奕蓁
樹德科技大學 視覺傳達設計系
(四年級)
指導老師 陳月英