貓Type

原來貓咪和人的性格有這麼多共同點？！隨著養貓群眾日益漸增，我們發現人類社會從以忠誠、服從和等級為特徵的狗型社會，向宅、懶惰卻又獨立自主的貓型社會轉變，進入了「貓系社會」。宅、懶、獨是我們的代名詞，也是人們與貓咪之間的共同符號！

現代人的生活習性與貓有著相似地方，喜歡在自己熟悉的地方、慵懶且愜意的生活和獨立自主，而貓Type的主軸透過這個共通點，以台灣常見的七種米克斯：黑貓、白貓、虎斑貓、橘貓、賓士貓、玳瑁貓和三花貓作為主要角色，從人的性格為切入點帶入貓的角色形成「貓系社會」，透過貓的姿態去展現人的獨立、懶惰、宅的樣貌，讓觀者看到貓咪奇特的姿態，以輕鬆、有趣且讓人有共鳴的內容作為團隊文創品牌的精神，在視覺上採用可愛、古靈精怪的模樣把貓做擬人化，用輕鬆的方式使觀者可以從貓咪的身上看到自己的影子而產生共感。並對社會的不安因此感到治癒。

Cat Type

It turns out that cats and humans have so much in common! As the number of cat owners grows, we find that human society has changed from a dog-like society characterized by loyalty, obedience and hierarchy, to a cat-like society that is nerdy, lazy and independent, and has entered a "cat society". We are all synonymous with being nerdy, lazy and independent, and this is also a common symbol between people and their cats!

The living habits of modern people and cats are similar in that they like to live in familiar places, are lazy and cozy, and are independent. Through this commonality, the main theme of CatType is to use the seven common species of cats in Taiwan: black cats, white cats, tiger cats, orange cats, bengal cats, tortoiseshell cats, and Sanshouma cats as its main characters, and to bring in the roles of cats to form a "cat society" through the characterization of the human personality, and through the gestures of cats to show the independence of people. Through the gestures of cats, we show the independence, laziness, and geekiness of human beings, and allow viewers to see the peculiar gestures of cats. With the spirit of the team's cultural and creative branding, we adopt the cute and quirky appearance of cats as visual anthropomorphisms, and use a relaxed approach to make the viewers see their own shadows in cats and feel a sense of empathy. It is also a cure for social unrest.