花花百貨

HuaHuaMall

在社會的快速變遷下,消費為當代人們帶來快樂與滿足的同時,也造成了負面影響。將花花百貨作為當代消費世界的縮影,以百貨公司包裝消費議題,百貨公司除了跟消費行為息息相關之外,也是消費慾望的凝聚點。花花百貨結合了3D場景與角色、遊戲設計、互動技術,讓觀者以第一人稱的角度遊玩,輕鬆的感受消費議題。
遊戲於玩家觀看片頭動畫後開始,藉由劇情的引導,玩家進入電梯選擇樓層及關卡,關卡設計以消費當下的情境和消費者心態為基礎,轉化為互動遊戲呈現,玩家在遊戲中被商品角色吸引後,產生虛擬花費(即遊戲分數),過程中玩家不會意識到分數反映了當下的花費,直到玩家玩完3個關卡後,於結算頁面才會顯示。遊戲的最後,玩家會領取到實體發票,上面記錄了玩家遊玩的關卡、花費以及獲得的消費稱號。

HuaHuaMall

In the rapidly changing society, consumption brings happiness and satisfaction to contemporary people, but it also brings negative effects. Taking the " Hua Hua Mall " as a microcosm of the contemporary consumer world, packaging consumer issues in department stores, besides being closely related to consumer behavior, department stores are also focal points of consumer desires. " Hua Hua Mall " combines 3D scenes and characters, game design, and interactive technology, allowing viewers to play from a first-person perspective and easily experience consumer issues.

The game begins after players watch the opening animation. Guided by the plot, players enter the elevator to select floors and levels. The level design is based on current consumption scenarios and consumer attitudes, transformed into interactive game presentations. Players are attracted by product characters in the game, leading to virtual spending (i.e., game scores). During the process, players are unaware that the scores reflect their current spending until the end of playing three levels, where it is displayed on the settlement page. At the end of the game, players receive a physical receipt that records the levels played, spending, and earned consumer titles.

作品編號 #155 作品名稱 花花百貨 作品分類 視覺傳達設計類 學校科系 崑山科技大學 視覺傳達設計系 設計師 林信翰
崑山科技大學 視覺傳達設計系
(四年級)

陳翊瑄
崑山科技大學 視覺傳達設計系
(四年級)

陳佩汝
崑山科技大學 視覺傳達設計系
(四年級)

盧夢茜
崑山科技大學 視覺傳達設計系
(四年級)

呂若綺
崑山科技大學 視覺傳達設計系
(四年級)

林依蓁
崑山科技大學 視覺傳達設計系
(四年級)
指導老師 顏子斌

雄效儀