蹦!米香

Bon Mi Pom是創新台灣傳統點心爆米香主題的文創品牌包裝設計，期從傳統中以創新解決保鮮問題，引領消費者以新視角認識古早味點心的新興樣貌，激發米香品牌的創新生命力。

包裝以充氣真空包為結構設計，充氣部份除了解決米香口感保存問題也達到保護爆米香使之不易碎裂，並讓消費者藉由捏爆真空包裝後的食用方式，以互動體驗式設計，藉創新包裝應用產生的"蹦"聲與回憶舊時代產生情感連結，增加趣味性促進年輕世代認識古早味米香，以創意留下珍貴的情感價值並轉化成為延續文化參與的動力。

商品研發特色以台灣茶系列之包種茶、碧螺春、東方美人茶、小麥茶、果乾及堅果，融合台灣傳統麥芽糖爆米香風味，原味食材創新爆米香口感風味。分為兩大系列，常態性茶米香系列和節慶賀米香系列，茶米包系列的視覺設計採用東方特色茶品的引介形塑原味質感之特色，運用產茶地：三峽、日月潭、坪林及稻穗及茶色為色彩計畫。賀米香系列主要是以龍、虎形象為符號，取年節祥獸圖案引吉祥平安之意設計，色彩採用台灣傳統色彩中象徵尊崇、吉慶的黃色系、紅色系、紫色系為搭配，禮盒取米糠手抄紙作為封套，以循環共生之理念，傳承真誠且純粹的情感。

Bon Mi Pom

Bon Mi Pom is a cultural and creative brand packaging design that innovates the theme of Taiwanese traditional dim sum popcorn, hoping to solve the problem of preservation with innovation from tradition, leading consumers to understand the emerging appearance of ancient dim sum from a new perspective, and stimulating the innovative vitality of the rice flavor brand. The packaging is designed with an inflatable vacuum pack, which not only solves the problem of preserving the taste of rice, but also protects the popcorn so that it is not easy to break, and allows consumers to use the way of eating after pinching and popping the vacuum packaging, with interactive experiential design, through the "jumping" sound generated by innovative packaging applications, and reminiscing about the old era, so as to increase the interest and promote the younger generation to understand the ancient flavor of rice, and leave precious emotional value with creativity and transform it into a driving force for continuing cultural participation. The product research and development features Taiwanese tea series of Bao Chong Tea, Biluochun, Oriental Beauty Tea, Wheat Tea, Dried Fruits and Nuts, integrating Taiwan's traditional maltose popcorn flavor, and the original ingredients innovate the popcorn flavor and flavor. Divided into two series, the normal tea rice fragrance series and the festival rice fragrance series, the visual design of the tea rice bag series adopts the introduction of oriental characteristic tea products to shape the characteristics of the original texture, and uses the tea production areas: Three Gorges, Sun Moon Lake, Pinglin and rice ears and tea for the color plan. He Mixiang series is mainly based on the image of the dragon and tiger as the symbol, taking the auspicious beast pattern of the New Year's Festival to introduce the meaning of auspicious and peaceful design, the color adopts the yellow, red and purple systems that symbolize respect and auspiciousness in the traditional colors of Taiwan, and the gift box takes the rice bran handmade paper as the envelope, with the concept of circular symbiosis, inheriting sincere and pure emotions.