瓜瘋潮

我們將利用瓜瓜園多樣化的產品來規劃出系列的商業平面廣告，利用該產品的名稱及同音字，以幽默風趣的畫面感呈現，加上手寫字體的文案設計，打造自然的地瓜產品品牌形象。
文案設計上，連結了現在在自媒體上，大家會為了食物相關的不同意見而產生大量的爭執或是獲取認同感，我們以這樣的文案設計帶到產品上，將兩種口味加上瓜瓜園的地瓜圓，讓湯圓不在這麼的單調，加入的地瓜圓也把芝麻與花生相隔開來，讓彼此有個距離而不爭吵的意念。
而另一個文案，結合每逢相關購物節的優惠，利用誇張的畫面感，呈現出購物節的欲望真是讓人受不了！以速度感構圖，打造購物節的優惠讓大家都非得要買一波。
在這兩個系列廣告，都是利用自媒體上大家最感興趣以及可討論的話題性質做為發想開端，讓產品可以跟不同節日活動結合展現不一樣的一面，讓大家可以一次就觸及到，有趣的呈現也可以讓品牌形象不在是無創新的露出。
在線上推廣上，可以在相關節日投放至粉絲專業或是電商平台上做露出，打破以往圖文內容的推廣模式，有趣以及有時事性的話題來吸引大家目光，而線下宣傳則可以張貼在自家觀光工廠等車廂廣告，以這樣的方式投放可以更快速地被更多人看見，讓大家對瓜瓜園有更不一樣的印象。

Blowing tides

We will use the diversified products of Gua Gua Yuan to plan a series of commercial print advertisements, use the name and homophones of the product, present it with a humorous and humorous sense of picture, and add handwritten font copywriting design to create a natural sweet potato product brand image. In terms of copywriting design, we have brought this copywriting design to the product, adding two flavors to the sweet potato balls of the melon garden, so that the sweet potato balls are not so monotonous, and the sweet potato balls added to the sweet potato balls are also separated from the sesame seeds and peanuts, so that each other has a distance without quarreling ideas. And the other copy, combined with the discounts of the relevant shopping festivals, uses the exaggerated sense of the picture to show the desire of the shopping festival is really unbearable! In these two series of advertisements, they are all using the nature of the topics that everyone is most interested in and can discuss on the self-media as the starting point, so that the product can be combined with different festival activities to show a different side, so that everyone can touch it at one time, and the interesting presentation can also make the brand image not be exposed without innovation. In terms of online promotion, it can be put on the fan professional or e-commerce platform on the relevant festival to make an appearance, breaking the previous promotion mode of graphic content, interesting and current topics to attract everyone's attention, and offline publicity can be posted in their own sightseeing factories and other carriage advertisements, in this way can be seen by more people more quickly, so that everyone has a more different impression of the melon garden.