兒時回憶盡在老楊

四月為春暖花開的美好季節，正值清明連假與兒童節交相輝映。這段連續的假期提供了一絕佳機會，吸引親子家庭（散客）前來老楊方塊酥觀光工廠參與別開生面的實體活動。為了迎合兒童節的主題，我們特別將活動設計以兒童為主要對象，打造一連串令人難忘的五感體驗。近年來，復古風潮崛起，我們巧妙結合了台灣古早味的主題，不僅讓孩子們盡情歡樂，更勾起了大人們美好的回憶，引發了共鳴。

透過這次活動，我們將帶領參與者進入一個充滿歡笑、驚喜與感動的世界，讓每位參與者都能在這個特別的季節中，享受到愉快的時光。期待這個活動不僅成為一場兒童的狂歡，更是一段讓整個家庭共同創造美好回憶的時光。



計畫目的 

融入兒童節的活動不僅旨在營造歡樂氛圍，更期望能夠觸動家長們內心深處的共鳴。透過這次活動，我們致力於延長親子家庭在觀光工廠的停留時間，營造一場充滿豐富性的活動體驗。同時透過互動環節，了解參與者對於產品的看法，以及滿足他們的需求。不僅有助於提升品牌曝光，還能夠深入了解市場的需求，從而更好地調整未來的產品發展方向。



認知目標：五感體驗中的香氣導覽，除增加藝文素養，也能夠讓參與者了解老楊方塊酥的背景以及製作過程。

偏好目標：從五感體驗中認知到產品的多樣性，再以最直接的試吃活動進行，同時調查消費者喜愛口味，更促使消費者達到購買的行為。

行為目標：利用「台灣古早味」連結「老楊方塊酥」，讓大人可以用小時候的角度再次回憶老楊方塊酥的味道，也讓現代孩童從現在開始認識老楊這個品牌，擴展品牌的知名度。

Childhood memories are all in Lao Yang

April is a beautiful season when spring flowers bloom, and it coincides with the Tomb Sweeping Day holiday and Children's Day. This continuous holiday period provides an excellent opportunity to attract families (individual travelers) to come to Laoyang Cube Cake Tourist Factory to participate in unique physical activities. In order to cater to the theme of Children's Day, we specially designed the activities with children as the main target, creating a series of unforgettable five-sense experiences. In recent years, the retro trend has been on the rise. We have cleverly combined the theme of Taiwan's ancient taste, which not only allows children to have fun, but also evokes beautiful memories and resonates with adults.

Through this event, we will lead participants into a world full of laughter, surprises and touches, so that every participant can enjoy a pleasant time in this special season. We look forward to this event becoming not only a carnival for children, but also a time for the whole family to create beautiful memories together.
Project purpose

Activities integrated into Children's Day not only aim to create a happy atmosphere, but also hope to touch the deepest resonance of parents. Through this event, we are committed to extending the stay time of parents and children in the tourist factory and creating a rich event experience. At the same time, through interactive sessions, we can understand participants’ views on the product and meet their needs. Not only does it help improve brand exposure, but it also provides an in-depth understanding of market needs to better adjust future product development directions.



Cognitive goal: The aroma guide in the five-sense experience not only increases artistic literacy, but also allows participants to understand the background and production process of Lao Yang Square Crispy.

Preference goal: recognize the diversity of products through the five senses experience, and then carry out the most direct tasting activities. At the same time, we investigate consumers' favorite tastes and encourage consumers to purchase.

Behavioral goal: Use "Taiwanese ancient breakfast flavor" to connect "Lao Yang Square Crispy", so that adults can recall the taste of Lao Yang Square Crispy from the perspective of childhood, and also let modern children start to understand the Lao Yang brand from now on, and expand the brand's popularity. Reputation.