日子不斷變化，時代更迭頻繁，我們決定將過去美好的童年回憶帶到現今訊息快速更迭的時代。
對於我們來說雜貨店不僅是一個購物場所，更是一種情感的寄託和生活方式的象徵，如今大家被網路訊息霸佔，各種壓力導致的精神緊繃，無從宣洩。所以我們想讓大家和我們一起快速回到過去，重新體驗一回大家兒童時期簡單平凡的快樂，慢慢地找回每個人心中的那部分最為美好的時光。
首先，雜貨店時尚服裝的設計理念，我們使用了70、80年代的風格元素並以牛仔布料為主加入零食招牌等印刷圖案，表達出當時雜貨店的氛圍，以中性的設計風格沒有分男女的服裝以及半正式服裝加入多層次色彩。
而雜貨店時尚服裝設計的理念是想把大家的回憶放在設計中，並通過融合回憶中的美好來營造出獨特而豐富多彩的樣貌，帶給人們一份愉快的回憶與體驗。
Things change everyday. They keep bringing us to more modernized generations. We have decided to bring our memorable childhood to the era of rapid developing in information and technology.
The old fashioned groceries store is not just a plain place for shopping. It symbolises our emotional sustenance and lifestyle. Nowadays, the rapid internet environment has occupied our mind forcefully. We can hardly relieve our stress from this. Our goal is to let everyone go back to the past and find the original joy from childhood so that we can slow down our pace and enjoy our time.
For the concept of groceries styled clothing, we chose the designs from the 70s and 80s. We also chose denim as the main material. By adding snack brand signs as patches on the clothing, it shows the vibe within those groceries stores. We use a neutral design regardless of the genders. These are semi-formal clothings with multiple layers of coloring.
The idea of creating clothes with a "old fashioned groceries store" style is to bring us back to our memories from this design. The uniqueness combining the past into the design helps bringing us the joyful memories and experiences.
