透過選擇台灣特有種動物作為商品主題，以抱枕為主打商品，並搭配其他常見的生活用品，如手機支架、帆布袋、木夾子等，將特有種的特徵及保護訊息傳達出去。以台灣黑熊、長鬃山羊、櫻花鉤吻鮭、台灣藍鵲、台灣帝雉、黃山雀、百步蛇及莫氏樹蛙等八隻動物為代表，透過可愛的插畫風格，將它們的獨特特徵及個性展現在商品上。每一件商品都附上生動有趣的故事，介紹這些動物的生態習性、棲息地、以及所面臨的威脅，同時強調生物多樣性保育的重要性。透過這些商品，我們期望能夠喚起更多人對於台灣特有種的關注，進而促進社會對這些珍貴生物的保護和對生態平衡的重視，實現長期的保育目標。
By selecting Taiwan's endemic species as the theme for our merchandise, with plush pillows as the flagship product alongside other common lifestyle items such as phone stands, canvas bags, and wooden clips, we aim to convey the unique features and conservation messages of these species. Featuring Taiwan's black bear, Formosan serow, Formosan landlocked salmon, Taiwan blue magpie, Mikado pheasant, yellow tit, hundred pace snake, and Morrison's tree frog, our merchandise showcases their distinct characteristics and personalities through adorable illustrated designs. Each item comes with engaging stories that introduce the animals' habitats, behaviors, and the threats they face, emphasizing the importance of biodiversity conservation. Through these products, we hope to raise awareness of Taiwan's endemic species, fostering greater societal concern for the protection of these precious creatures and the preservation of ecological balance, thus achieving our long-term conservation goals.
