大港香草夢工坊

Da-gang Herb Dream House

在2003年,台南爆發了登革熱疫情,大港社區為警戒級疫區。黃執行長在尋求解決問題的過程中,投入香草種植與思考社區營造的可能性,在尋求解決問題的過程中,研究企業的經營模式,從大港社區開始發展再投入香草產業,並將收益回饋社區,提供社區區民更高的生活品質。

大港香草夢工坊是台灣少數推行社區永續發展的企業。社區永續發展可提高居民的生活品質和創造就業機會,可以促進香草業在大港社區發展。我們希望可以向大眾鼓勵社區永續發展。

大港香草夢工坊希望開始往年輕族群發展,現在社群媒體成為年輕人的趨勢。 我們為其推廣自製的香草製品,配合不同形式的行銷活動,吸引更多消費者關注台南的香草產業,藉着線上線下的宣傳及行銷活動,令消費者對了解香草產品及其功效,從而增加產業曝光度及提升銷量。

Da-gang Herb Dream House

In 2003, a dengue fever epidemic broke out in Tainan, and Da-gang Community was designated as an alert-level epidemic area. CEO Huang integrated the consensus of residents who wanted to improve the environment to eliminate sources of mosquito breeding. In the process of seeking to solve the problem, he put in green vanilla potted plants to effectively disperse mosquitoes and considered the possibility of community creation. It started from the Da-gang community and then invested in the vanilla industry, and then returned the profits to the community to provide residents with a higher quality of life.

Da-gang Herb Dream house is one of the few companies in Taiwan that promotes sustainable community development. Sustainable community development can improve the quality of life of residents and create job opportunities, and can promote the development of the vanilla industry in Da-gang community. Residents participate in community development, strengthen community cohesion, and promote social stability and harmonious development.

Da-gang Herb Dream house hopes to start developing towards young people, and social media has become a trend among young people. Through various social operations, Da-gang Vanilla Dream Workshop has entered the eyes of young people. Promote home-made vanilla products for its enterprises and cooperate with different forms of marketing activities to attract more consumers to pay attention to Tainan’s vanilla industry. Through online and offline publicity and marketing activities, consumers can understand vanilla products and their effects, thereby increasing industry exposure and increasing sales.

作品編號 #360 作品名稱 大港香草夢工坊 作品分類 數位多媒體與遊戲設計類創意數位影片組 學校科系 南臺科技大學 資訊傳播系 設計師 吳心怡
南臺科技大學資訊傳播系
(四年級)

張雅婷
南臺科技大學資訊傳播系
(四年級)
指導老師 黃瓊儀