「大丈夫Dai Jou Bu」是一個以職業病「腕隧道症候群」為核心，主打自我健康管理的藥妝概念品牌。透過日式kuso的手法設計出管家形象，以此作為品牌的代言人來介紹三種不同職業在工作時所遇到的手部困擾，並為此提出最服貼的選擇給需要放鬆舒緩的你。
另外設計上也以管家延伸打造一支「肌動戰隊、立即撤退」的意象，將職人的日常帶入產品營造出情境感，不僅能幫助舒緩手部不適，還能增進對腕隧道症候群的理解。再加上輕鬆詼諧的廣告手法，讓觀者感覺會心一笑的同時，也留下深刻的印象。
整體而言，「大丈夫Dai Jou Bu」不僅是一個藥妝品牌，更是代表了現代人所追求的「健康生活」，是一種生活態度。因此不管發生什麼事，Dai Jou Bu! 都會隨時掌握你的一舉一動，成為你值得信賴的好夥伴。
"Dai Jou Bu" is a cosmetic concept brand that focuses on self-health management with the occupational disease "carpal tunnel syndrome" at its core. The image of a butler is designed in the Japanese kuso style, and as the spokesperson of the brand, it introduces the hand problems encountered in three different occupations at work, and suggests the most suitable choices for those who need to relax and soothe their hands.
In addition, the design also uses the butler's extension to create an image of a "muscle movement war team, retreat immediately", bringing the daily life of employees into the product to create a sense of context, which not only helps to relieve hand discomfort, but also enhances the understanding of carpal tunnel syndrome. In addition, the light-hearted and humorous advertisement makes viewers laugh and leave a deep impression on them.
Overall, "Dai Jou Bu" is not only a cosmetic brand, but also represents the "healthy life" and attitude of modern people. Therefore, no matter what happens, Dai Jou Bu! will always keep track of your every move and become your trustworthy partner.
